11-06-2009
SENSORY MARKETING
Switched-on retailers are embracing the latest in-store digital media in a bid to enhance the shopping experience and boost those all-important sales.
Any savvy retailer will know that creating a welcoming and positive in-store environment for consumers is good for business. A happy customer will generally spend longer in store and therefore (hopefully) more money.
A memorable experience – for the right reasons – will also increase the chances of the customer returning to the store in future. But what can retailers do to improve their store environment and keep browsing shoppers in the store for longer?
Attached is a recent article about multi sensory techniques.
