MICROFRESH

MICROFRESH

Mood Media’s scent technology transforms the perception of your commercial identity and environment. It engages the senses, creates stimulating, uplifting experiences and helps to develop powerful, long lasting, positive associations to your commercial identity.

Add a new dimension in communications
Studies conducted by Mood Media in conjunction with ESOP show the key factors that consumers consider when evaluating a commercial experience are odour, cleanliness, space and music. These elements strongly determine if an experience is worth remembering, and more importantly, returning to.

Fragrances are directly linked to our limbic system, which is responsible for our memories and emotions. They go way beyond our rational perception and have a major impact on the way we feel. Fragrances make us react instinctively and so encourage feelings of well being and harmony in new environments. They also influence our purchasing decisions and alter our perception of time, allowing you to influence consumer behaviour for longer.

Scent technology can produce the following benefits:
• Increased sales      
• Enhanced consumer experience
• Increased customer loyalty
• Increased productivity and wellbeing for staff
• Positive memories of your commercial identity

Microfresh key performance benefits are:
• Complete coverage
• Sustained effect: molecules will stay airborne for 16 hours
• Nano-droplets are less than 1 micron in diameter (50 times smaller than an aerosol droplet.)
• No dew at all (total respect of materials)
• No saturation of olfactory sense
• Uniform intensity or concentration
• Ultra low concentration of fragrances
• Hypoallergenic options available
• Neutralise bad odours

The subscription based service includes:
• Analysis and advice for olfactory marketing
• Rental of the device including selected scent
• Refill service of bottles in situ and the envisaged annual number of refills
• Initial scheduling of the Scent technology system