10-07-2009
ECCO
Brand new tunes in ECCO stores worldwide
With a new audio concept, ECCO will boost the shopping experience across 900 stores worldwide. We are thrilled to have programmed a bespoke play-list for Ecco.
Music influences our well-being and has a huge impact on our mood. This is a well-known fact and one which is at the heart of our business.
”We have developed a unique music identity for ECCO. Our DJ has listened and gained an understanding on how ECCO wishes to position themselves to their customers. The result is a musical identity that represents the atmosphere and experience that ECCO wishes to create for their customers. This is the reason why ECCO chose Mood Media as their supplier,” says Poul Damholt, CEO of Mood Media© Denmark.
At Mood Media©, there is no doubt. Music can affect people’s behaviour positively: ”Music gets you in a better mood. You feel more like touching things, and you feel like coming back again and again. If we look at the consumers of tomorrow, they will have music in their ears from when they get up until they go to bed,” Poul Damholt explains.
Fore more than half a decade, Mood Media’s sound designers and DJs have created music identities for some of the world’s biggest brands, such as Benetton, the Body Shop and H&M. Mood Media’s strength is that they understand retail and consumer behaviour. They understand what music can work well with specific brands and consumer groups. ”ECCO has chosen us because we have the right product, and we operate in the same markets as them. We are very proud to have been chosen by an already well established brand”, says Poul Damholt.
The aim of tomorrow: consultancy services
Mood Media’s vision is to become the leading sensorial marketing agency for retail. Coming from a music background, Mood Media© now offers brands a range of services that use the power of audio, visual and fragrance marketing concepts to communicate at the point–of–sale.
‘Switched-on retailers are embracing the latest in-store digital media in a bid to enhance the shopping experience and boost those all-important sales and Mood Media© is keen to partner with these brands”, concludes Poul.
