Merthus Bezemer - MD BENELUX
I was born in Rotterdam, Holland and went on to study Business Administration in Rotterdam and Budapest. I started my career as an entrepreneur in Direct Marketing and later in IT.
In 1996 I sold my company to Exact Software and continued to work with them until 2000 as a General Manager for their Eastern European offices.
In 2001, I began working within the e-learning and content management business until I was asked to become the CEO of Alcas Holding in 2005. In 2007, I finalised the transaction between Mood Media and Alcas Holding and now continue to work for Mood Media as the managing director for the Benelux Region. I am also responsible for the Majorcom operation of Mood Media and for Scent Marketing across the group.
I feel the most important growth of our group will come from digital signage networks, especially as we continue to position these networks as attractive propositions for potential advertisers.
