Wednesday, June 15, 2011
Mood Media to provide the in-store sound for the Gucci brand in Europe and Asia
ITALY, June 15, 2011 - Mood Media Corporation (TSX:MM / LSE:MM) a leading global provider of in-store media, digital signage and scent solutions, today announced that it has become the provider of in-store music to Gucci stores in Europe, the Middle East, Asia and Australia.
"We are delighted by this partnership, and honored that we have been chosen to play a role in the retail experience for Gucci," said Claude Nahon, President of Mood Media Europe. "No one is better than Mood Media at extending a retail brand with in-store media, which is why the world's leading fashion brands choose to work with us."
Mood Media will provide rights-clearance, music players and manage the delivery of music to all retail stores. The music will be the same in each location, ensuring a consistent brand experience across the globe.
"Our partnership with Gucci is another example of our tremendous momentum in Asia," said Mood Media CEO and Chairman Lorne Abony." Global brands like Gucci need to work with global partners, and we have the network to support them not only in Europe, the Middle East and Australia, but in key Asian, markets including China, Singapore, Korea and Taiwan.