NEWS

Get ROI with media in-store

Media in-store, as in music, radio or visual networks and printed POS, leaflets or magazines in-store is proving a successful way for retailers to invest valuable pounds into their instore experience.

Creating memorable and entertaining shopping experiences entices shoppers to stay longer and spend more.

At a time when we are reading about losses, reduced sales, low margins and hearing about the credit crunch, the “Celtic tiger” in recession or about €700billion bail-out plans it is nice to get some positive news, and Retail Media is it.

Here, Mood Media, the largest international provider of retail media solutions to brands around the world, talks about their experiences within today's market. Tibor Kovari, UK managing director comments, “during a cost conscious time, retailers are increasingly looking for real return on any investments they make”.

Brands spend a lot of money each year on traditional above the line media, such as TV, outdoor advertising, sponsorship and radio. Mood Media tells us now is a good time to look at this expenditure; challenge the ROI and think about reinvesting it at a point where sales can really be influenced, at the point of purchase in-store. Sounds rather obvious really?

Further to this, Mood Media talks about generating additional revenue from advertising on retail media networks. Significant revenue can be generated from advertising across visual, radio and print networks simultaneously. In fact, recent studies conducted by Mood Media's UK partner, ABC Media, show that sales uplift can be as high as 22% from campaigns running across multiple networks in-store. Whether this additional revenue is used to offset other operating costs, or as additional earnings, is entirely up the brand itself and something more of us should be looking into.

Many of Mood Media's customers consider retail media as an opportunity worth exploring, specifically digital networks and in-store advertising. Advertisers themselves are also keen to promote their products in-store and this industry has a lot of value to add to the retail market. Mood Media works with brands such as the Co-operative Group, HMV and Toni&Guy TV. International brands include Volkswagen, Vodafone, ING Bank and many more.