04-01-2010
Coast stores in the Mood
Mood Media is thrilled to be working with Coast UK.
We’ve retained the chilled, loungey elements of the current instore music selection but made it more dynamic by including some more uptempo tracks, adding in some more familiar elements, and generally sharpening the offering, while keeping the overall channel relaxed and enjoyable. This will allow customers the space and comfort to take their time and enjoy the experience of shopping at Coast.
Our bespoke Coast music channel will add strength to the inspired and relaxing atmosphere instore, and deepen the customer’s alignment with the Coast brand, making their shopping experience a truly special occasion.
50 stores will receive regular play-lists from Mood Media DJ's who work with Coast marketing to ensure the right sound is created for Coast custoemrs.
Debbie Cooke, the account manager for Coast comments, " as a shopper at Coast, I am thrilled that we are working together on getting the right sound for the stores."
