08-01-2010
A New Decade for Music and the Growth of New Channels.
The last decade has seen a radical change in the way music is consumed.
With music available in small and manageable file formats both online and on hand-held devices; we are seeing a shift from CD to online consumption. Whereas traditional media will continue to exist, Mood Media is excited to see the labels keen to discuss “in-store” as a new platform to promote music.
In-store play is now being recognised as a powerful media channel for promoting new artists and bands to a defined and targeted group of consumers. As a result the in-store network is becoming increasingly sophisticated and often linked to web-site downloads and other supplementary services linked to in-store play. Mood Media is at the forefront of this; keen to promote good music across its network of 116,000 commercial stores and through live performances instore and online music.
Brand partnerships are a growing area. Linking new artists to the right brand can be highly beneficial to both parties and, importantly, exciting for the fans. Mood Media has been forging such relationships in the last year with key artists such as Gabriella Climi & Dorothy Perkins, Daniel Merriweather & Republic, Gary Go & Thomas Pink or indeed Marina and the Diamonds with Oasis. Such campaigns are particularly effective for both the brand and artist and demonstrate one of the new ways to develop new talent in the decade to come.
Other popular new channels are free on-demand services such as Spotify which rely on advertising and subscription fees paid for by those who don’t want adverts.
With artists no longer needing a record company to release new material, and almost all recordings ever made now available online at just the touch of a button, the sheer volume of music and number of people enjoying a wider variety of music has rocketed. What all this means is that artists and record labels will need to find new and innovative ways to reach consumers.
