ADVERTISING

ADVERTISING

Mood Media® is keen to show advertisers the benefits of retail networks - where better to get ROI than at the actual point of purchase? Given the scale of the ‘mute, flick to an alternative or even fast forward’ trend going on in commercial TV and Radio, retail is going to become one of the last places that advertising messages can be sent to audiences in ‘real time.’ 

Furthermore, as an actual media tool, the in-store world has ultimate laser targeting capability, minimum wastage and is closest to the point of sale. If you look at the Mood Media® entire commercial network and compare its global cumulative audience to a radio or TV channel, you will be surprised to know that Mood Media® has a weekly audience of up to 100 million people who hear, see or experience our content! Hard to get your head around but regardless, it cannot be denied that those clients who have used retail networks in the correct way have been successful and are very happy with the results.  We help our clients to monetise their media networks, where relevant, through advertising which can often become a new revenue stream for them. 

Why Brands should consider advertising in-store 

Rationales behind the inclusion of advertising to an audio and/or visual proposition vary, however we believe it to be an important consideration for brands for the reasons outlined below.

Sales Uplift: Research continues to show again and again, that advertising drives a demonstrable sales uplift of promoted lines/products, which will assist brands in raising customer spend and uptake of new products and services. Interestingly, advertising a product also leads to category uplift. 

Commercial Revenue Generation: The introduction of media sales provides brands with an incremental revenue stream through delivering previously unsecured elements of supplier trade budgets and importantly, third party advertising revenue. 

Opportunity to Reduce Cost: The generation of commercial revenue lends itself to the reduction of existing hardware and service provision costs incurred through the operation of an audio proposition. For many clients, media sales have become an essential element of commissioning a system purely for this reason. 

Enhance 'Information Environment': With a blend of third party advertising and the promotion of existing products available within stores, media sales will enhance the ‘information environment’, providing the customer not only with marketing messages, but providing information on the extended range of services, ultimately aiding purchasing decisions at the point of sale.